Analyzing The Strawberry Dress Phenomenon

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the dress in question:
videos featured:
Pixielocks ll
Madison McQuary ll
Trashzy Mochi ll
Flannery Good ll
Margaret French ll
My Instagram:
My nudes:
My merch:

  • I kind of can’t stand when people come in out of nowhere to criticize a niche industry or creative space!! Like I once read a bad review for a sewing machine repair service because they were quoted like $80 repair for a $90 sewing machine. That’s a you problem for only spending $90 on something that you clearly need help to fix! Or another person who wanted a large sofa _completely_ reupholstered and was shocked that taking all the fabric off of an article of furniture and recovering it in what is likely to be superior techniques would be so costly just because the starting point was an inexpensive couch! Like, by what logic?? Orrr people who don’t like hip hop and don’t regularly listen to hip hop coming out of the woodwork to let us know that they don’t approve of the WAP song. Like hi, who are you?! Just don’t listen maybe?? Like I do not have $500 for a dress, but I still don’t think that’s a crazy amount to spend on a nice dress! 🤷🏻‍♀️

    XiomaraXiomara7 ժամ առաջ
  • I think people didn't like the dress when that model wore it because we're so used to singers wearing crazy stuff on such evests, artists like Billie Eilish always show up in colorful outfits with many accesories

    Marta RosiakMarta Rosiak2 օր առաջ
  • Wth I found Marie Curie again.

    Ellie EllieEllie Ellie3 օր առաջ
  • I think I'm the only one who doesn't like the dress. Plus it's shows way too much skin. That's just my opinion

    Fireflame lawlessFireflame lawless5 օր առաջ
  • I need this dresssssssss UHHHAARGGGG $490 😭 I’m about to brake my bank I just have too it’s too pretty but also where would I even wear this :(

    Kylie CarrascoKylie Carrasco8 օր առաջ
  • i need to know the background music, bc that music is my childhood

    pastellliepastelllie9 օր առաջ
  • I was wondered about such prices for fabrics. I didn't know that we have(in Russia) so low prices

    Софка МатвееваСофка Матвеева10 օր առաջ
  • On the flip side, this is why it's so good to learn sewing. You can just pay for the fabric itself and none of the production costs. You don't have to worry about encouraging virtually free labor (except for the labor involved in producing the fabric, thread, and tools you need, which you need to worry about with any other clothes anyway and can be remedied by buying from independent sellers), and best of all, you get too choose every single aspect of the clothing, from the size to the style to the materials.

    TypicallyUsualTypicallyUsual10 օր առաջ
  • Absolutely bananas that she would get criticized for wearing something fun and non-serious to the GRAMMY’s red carpet, which is one of the only events where that is actively encouraged.

    abcdenisseabcdenisse11 օր առաջ
  • I am literally drawing this dress right now and this pops in my recommendations. Like how??

    Zosia CzarnockaZosia Czarnocka12 օր առաջ
  • We bought the dress for our daughter once we get it we will send you a photo.

    jose ariasjose arias12 օր առաջ
  • This has Miranda Presley explaining Cerulean blue vibes

    SofiaSofia13 օր առաջ
  • Maybe the embroidered stuff is way more expensive? But wow, how is $60+ a yard the expected pricing? I only recently stumbled across fabric that was $50 a yard, and it was silk!

    JRProngsJRProngs13 օր առաջ
  • When I got married in 2009 I tried on a bunch of wedding dresses for inspiration because I planned to make my own... then I found EXACTLY what I wanted, in my size (ivory instead of white, v- waist, poofy at the hips because I have a minimal hip-waist ratio, and 3/4 sleeves for a November wedding in Canada) in a discontinued bin for $500 at a wedding show. I'd recently been fabric shopping and I knew I was going to pay at least $300 for materials. Also I'd never made a bodice so... adding to that I had no idea what I was doing,.... I bought the dress. And for I think another $40 when I brought the dress in to be steamed before the wedding, I had the store that sold me the dress add opaque panels into the sleeves (upper arm was too sheer), stitch pushup cups right into it so I didn't need a bra, and put a zipper in the back because NO to 25 buttons. Damn good deal. Put it over a thrift store hoop skirt instead of renting a crinoline, and it hid my black cowboy boots just fine (my mom told me in no uncertain terms that I was NOT getting married in cowboy boots, but it was my wedding and my dress and my feet so I did what I wanted and it was awesome to not be hopping lame from high heels at the end of the night).

    Bun HelsingBun Helsing14 օր առաջ
  • Non related but I prefer Teuta's dresses.

    Carla RodriguesCarla Rodrigues14 օր առաջ
  • I have a knock off which was a bit better quality - like $62? - and I like it. Got a lot of compliments on it. Not as fluffy as the original but the sewing on it is nice and it fits me well

    MahiMahi16 օր առաջ
  • the 20ish buck ripoff is frankly ridiculous 🤣

    Nimerya SpawnbrødNimerya Spawnbrød17 օր առաջ
  • The reason your clothes a re cheap is because a whole bunch of people are starving somewhere.

    icedragonairicedragonair17 օր առաջ
  • The dress is $23 at Walmart in the U.S (And that’s how China brings back slavery)

    Xera LaforgiaXera Laforgia18 օր առաջ
  • It's not the price that is the issue. The real issue is how hideous that dress is, and why such a buzz should have happened over such a thing. I think it's to do with a yearning to an earlier romanticised 'safer' era.

    Sue MontgomerySue Montgomery18 օր առաջ
  • I had a Barbie with this dress in the 2000s, that kind of has been a sweet private memory. I had no idea about all that hype :/

    Lada ZiminaLada Zimina19 օր առաջ
  • 3 hours? It's more likely 3 days if one seamstress is making this!

    GlamskyGlamsky22 օր առաջ
  • I'd personally buy that dress if it wasn't so expensive and it didn't have that hideous V-shape. If you think about it, this dress reveals a part lower then the breast area and it is truly scary.

    Channel ClosedChannel Closed22 օր առաջ
  • shit, now I want it

    Yushu JianYushu Jian22 օր առաջ
  • I think that it didn't look that good on Tess for more reasons than her being fat. I mean, yeah, her body type sorta negated the light-poofy look of the dress because there was a lot of padding underneath, which changed how it hung and made it look more solid, but it was much more than that. The red-pink dress color clashed with her brown-red hair color and her grey tattoo color, and the pattern of her tattoos also clashed with the strawberry pattern. Also that drag-queen-level eye makeup did not go well with the soft cottage core look of the dress - made the whole thing look sorta rockabilly. Sorry Tess, ya just wore it badly.

    M BM B22 օր առաջ
  • I completely agree that fast fashion is unethical and has spoiled us, but please remember that a lot of us can't afford to buy clothing ethically because we live paycheck to paycheck and clothing that is cheap and usable is what we must be confined to. I condemn people who buy those cheap 5 dollar dresses to keep up with trends, but some of us buy that 5 dollar dress because at that point, we can't afford much else. Clothing and how we consume it is a very multifaceted issue, and we should try and consider it from multiple angles.

    Emma HuqEmma Huq23 օր առաջ
  • That dress is 3 months of minimum wage in my country, I'll pass.

    RaissaRaissa23 օր առաջ
  • omg you have literally written *my nudes* and then added a link in your description 😂😂😂😂i can't 😂😂😂 btw don't forget to click on the given link though 😂😂

    Rupali BhattacharyaRupali Bhattacharya25 օր առաջ
  • I knowim late but.. All the girls on instagram:the strawberry dress is amazing Meanwhile Eret: *strawberry dress*

    Molello GirlMolello Girl25 օր առաջ
  • "Mom can we get the strawberry dress?" "We got a strawberry dress at home!" 🤣🍓🤣🍓🤣🍓🤣🍓🤣🍓🤣🍓🤣🍓🤣

    M CM C25 օր առաջ
  • ATTENTION!!!!!! The dress is able on wish for 30 dollars!

    Hi PeopleHi People26 օր առաջ
  • The strawberries look cheap af and painted on you can @ me

    eva teva t27 օր առաջ
  • Well, I personally find that cotton for about 10 euros per yard is okay, I cant complain about the quality...and I cant really afford something more expensive either...

    Iduna BlackIduna Black27 օր առաջ
  • Props to my ethnic Albanian sisters, especially since I have the same first name as Teuta Matoshi! Finally, after years of people not being able to pronounce my name, it’s gaining some traction internationally!😁

    Teuta IlyrianaTeuta Ilyriana27 օր առաջ
    • @Teuta: Props . . .

      QEDQED22 օր առաջ
  • That is one ugly dress.

    boomboomboomboom28 օր առաջ
  • Woah wait what. This dress is from my country?

    Limon TrashupaLimon Trashupa28 օր առաջ
  • Is the price high? yes. Is it worth every single penny? Also yes

    Alice WerthmanAlice Werthman29 օր առաջ
  • I find this dress kinda ugly

    Chrystiana WChrystiana W29 օր առաջ
  • "Even the strawberries look sad" :')

    Lauren Van BeverLauren Van Bever29 օր առաջ
  • That dress is 😝

    TangentOmegaTangentOmegaԱմիս առաջ
  • We have strawberry dress at home 😂 so funny!!! So true 😂

    Roxanne CRoxanne CԱմիս առաջ
  • I mean, Tess holiday wore it yes, but it’s a no for the gramys, maybe some of Larikas dresses. Wold have fitted more the event. Just my opinion 🤷🏼‍♀️

    Vivian FuentesVivian FuentesԱմիս առաջ
    • Teuta sorry

      Vivian FuentesVivian FuentesԱմիս առաջ
  • It looks really uncomfortable....

    polyanthesispolyanthesisԱմիս առաջ
  • I can’t afford this dress. Most Americans can’t afford this dress. I feel like there is a difference between “how dare you pay your sewers a minimum wage “. And “I wish I could spend half a months rent on a dress”

    Maria LarsonMaria LarsonԱմիս առաջ
  • I think I'm the only person who just thinks "meh" when I see the strawberry dress. It's a dress. With strawberries on it. Its pretty but nothing amazing. Don't get the hype.

    Aisha Arshad AlamAisha Arshad AlamԱմիս առաջ
    • I think the problem she spoke about is unpaid labour by analysing a case study.

      SonaliDSonaliD28 օր առաջ
  • It's important to mention that the designer and her sis (the sister also has a fashion brand, a bit more high end) are both creating jobs for women in Kosovo, which is crucial to pick up the economy after the war. Such a nice move from their side, giving back to the community. Only makes me want to support them more!

    Adriana KlatAdriana KlatԱմիս առաջ
  • Do you really think it's pretty? the girl on a picture is pretty, really beautiful. The dress is hideous. It looks ridiculously childlish and tacky, with a hint of a nightgown. Basically it looks like overpriced rag.

    aganankeaganankeԱմիս առաջ
  • I'm not sure I will be depressed enough to buy such an ugly dress. Sorry internet folks and designers, really not my taste, not since I am older then ten.

    Lilla MácsaiLilla MácsaiԱմիս առաջ
  • See how people judged the plus size girl for wearing it, typical attitude that I’m sick of seeing. So tired of people pretending to be body positive but are clearly impartial to thin people..

    Reggae JunkieReggae JunkieԱմիս առաջ
  • Asia. Grey economy. Child labor.

    Tanja HorvatTanja HorvatԱմիս առաջ
  • Was it just me, or did others also think of Eret in the strawberry dress?

    SleepyCocoaSleepyCocoaԱմիս առաջ
  • The dress isn't even that expensive. Some high end designer dresses that are far simpler and more basic looking can cost THOUSANDS of dollars. We've all been so spoilt with (disgusting) fast fashion smh.

    James GJames GԱմիս առաջ
  • Truth is, a lot of you bitches can actually afford the strawberry dress if you save up. It will just mean you can't buy endless fast fashion dresses as well. It depends how much you want it. Where there is a will, there is a way. Ask for overtime. Get a second job. I'm currently saving for a new laptop that costs more than this dress (obviously) it's going to take me a few months because my income is so low but it can be done.

    James GJames GԱմիս առաջ
  • The whole clothing and textiles industry is so f*cked up. I truly believe most people should have less clothes but clothes that were ethically sourced and made and of good quality so the garments will last for many years, perhaps even a lifetime if you take care of them. I can't stand fast fashion with a passion and yes of course I have bought it but it still makes my blood boil. Clothes shouldn't be cheap. They should be something you look forward to getting, work hard to get, and look after once you get...never throwing away and mending and adjusting when needed. Please can we live in this world ASAP.

    James GJames GԱմիս առաջ
  • It's a hideous dress

    Victoria WintersVictoria WintersԱմիս առաջ
  • Must.Have.Strawberry.Dress.🤔😂

    Karat KKarat KԱմիս առաջ
  • Some people are so stupid. This dress is worth the usd450. I don't have usd 450, if I did I would buy it.😂

    ninana143ninana143Ամիս առաջ
  • OMG WAITTT SHE PRONOUNCED BANGLADESH IMMACULATELY THOOO oml I swear ppl here in America always butcher it :0

    frogscontroltimefrogscontroltimeԱմիս առաջ
  • While I agree that most people are slaves to fast fashion, which literally produces clothing made from essentially slave labor under conditions with no environmental regulations and by burning cheap, polluting energy....this dress is only affordable to a very small percentage of the population globally. It doesn't feel right that such a *relatively* simple garment made from synthetic materials should cost a week's pay. Now, there's certainly an argument to be made that while someone might spend $400 on cheaper clothes they don't need over the course of the year instead of buying one strawberry dress and that people usually own far more clothes than they need....eeeeh I still feel like the take away is that everyone should be getting well enough paid that a relatively simple garment made from relatively cheap materials (fabulous and meticulously made though it may be) isn't costing them what in some places (even in the US) would be an entire month's rent.

    Elisabeth LareauElisabeth LareauԱմիս առաջ
  • I'm going to be honest. If I had the money to buy the strawberry dress... Yes.. Yes I would. Its honestly one of the most beautiful things I've seen. And you analyzed it perfectly. I make clothes from time to time. And let me tell you.. Decent stuff costs money. ❤ Well done as always Karolina

    Lushano BodensteinLushano BodensteinԱմիս առաջ
  • 3 hours is too low of an estimate for 1 professional seamstress to make that dress with all the gathering, etc especially when that same seamstress would be doing all of the different parts and finishing. Trying to put a zipper into that thin fabric alone is a headache. My mum was a fashion designer and that dress would take her a whole day to assemble without fitting or pattern drafting or adjustments.

    JudyWhat34JudyWhat34Ամիս առաջ
  • On Tess it looks like a dressing gown, is that the name? like, for sleeping in? lol looks like a robe-de-chambre, a chemisole. whatever.

    The Ranting WitchThe Ranting WitchԱմիս առաջ
  • What about Marzia?

    Liza AleksandrovychLiza AleksandrovychԱմիս առաջ
  • "we have strawberry dress at home" has me dying

    Jonelle PrideauxJonelle PrideauxԱմիս առաջ
    • @Jonelle Prideaux: I know it's tiresome to try to explain why something's funny . . . but I'm not 100% sure that I get this. So would you mind (?) I'm guessing that this alludes to typical mom response to children asking to be bought something. Right (?)

      QEDQED22 օր առաջ
  • I love this dress and it’s the first time I’m seeing it. I love strawberries, cherries, bees, and dragon flies. I’d love dresses with theses things on them

    Sarah HollisterSarah HollisterԱմիս առաջ
  • I feel like she really didn't ask much for that dress and I thought it would be way more expensive because it looked like celebrity kind of dress to wear at a premiere, and those pieces costa a shit ton of money

    DeiDeiԱմիս առաջ
  • I think you hit the nail on the head. The mid 20th Century design elements evoke the ballgowns of Disney Princesses. It’s the dress we all wanted when we were five. That’s why it went viral.

    Sophie JonesSophie JonesԱմիս առաջ
  • surprised no one is talking about Eret rocking the strawberry dress as well smh

    utter confusionutter confusionԱմիս առաջ
  • I think that Cinderella, a toddler and an A-list celebrity are all parts of a woman's ego, hence the craziness about the dress.

    WowUsernameAvailableWowUsernameAvailableԱմիս առաջ
  • i love lirika matoshi i just dont know why it got popular in 2020 when it had come out a year before

    shannonshannonԱմիս առաջ
  • where was this video when i bought THE CHEAPIEST strawberry dress back in may 😭😭 the website looked exactly like the designers... they fooled me

    Jordan SparksJordan SparksԱմիս առաջ
  • Maybe it's really popular because it fits a lot of different bodies, and all look great with the dress ☺

    Yami CYami CԱմիս առաջ
  • I am here cause Eret wore it.... 😂😳

    Miss PaulaMiss PaulaԱմիս առաջ
  • what i have noticed is that people want luxury and top tier clothing items without paying for what it is worth, because they are normally lazy and/or jealous and if somebody with the income to afford it buys it it sets them off because it is not sweat shop cheap. skskskkskskskks

    Lucy NLucy NԱմիս առաջ
  • Well I’m late to the party and now I want the dress too 🍓

    Sophie BamfordSophie BamfordԱմիս առաջ
  • where are your earrings from?

    Korina GaonaKorina GaonaԱմիս առաջ
  • First time I hear of this.

    June PassingthroughthegateJune PassingthroughthegateԱմիս առաջ
  • don't get it

  • I've recently watched the Making the Cut show and was reminded of all the problems of fast fashion. The contestant who wins claims he likes to manufactor in Bali because he can produce in smaller runs and reduced waste. A lot of BS! He cant do that in the USA, where he lives? Off course he can, but he wants to pay a sweatshop labor rate and sell as a designer brand.

    Gabi B.Gabi B.Ամիս առաջ
  • While watching this video, I wondered why this berry is called strawberry, since I never heard the word strawberry so much. In my country and the ones surrounding it, strawberry are called ground or earth berrys, because, you know, the grow on the ground. Like directly on the ground. Where is the straw, the englisch language is talking about

    M.S.M.S.Ամիս առաջ
  • While I'd never defend fast fashion, I feel like saying that people are spoiled by it is somewhat missing the point. There are definitely a lot of people who just want to get on the newest trends without thinking about it too much. But there's definitely more people who are unable, rather than unwilling to cash out $500 for a single dress. What do you think those seamstresses in Kosovo and Bangladesh wear? There's a lot of other factors as well, where I live it's very difficult to find anything that isn't fast fashion, clothes that aren't often cost half a monthly wage, at least. And even then are at least in part produced in China, Indonesia or Bangladesh. I recently wanted to purchase some clothes from a small designer online, only to find out I couldn't get them delivered here. And while wearing old, trifted, mended or repurposed clothing is becoming more socially acceptable, it's also often not. While I generally agree with the sentiment, and that the dress is indeed worth it's price, I don't think people who bought the knockoff because they couldn't afford the original should have settled for wearing a burlap sack instead.

    junebirdjunebirdԱմիս առաջ
  • If something is too expensive for you, don't buy it, but don't be mad at the person that sells it, they have the right to price their product as high or as low as they want it. I can't pay for a Birkin but I'm not mad at Hermes for that

    Flávia FFlávia FԱմիս առաջ
  • I know Karolina is just too damn classy to say this, but most people do not think obese women are pretty, no matter what they are wearing...

    andromedaandromedaԱմիս առաջ
  • Victorian strawberry dress ?? that would be awesomeee

    Pen CarboPen CarboԱմիս առաջ
  • I’m looking to buy a Teuta Matoshi for my wedding and it somehow never clicked in my head that they were related despite knowing both names.

    Bronte HowBronte HowԱմիս առաջ
  • I love feminine things and strawberries. But I don't like it

    Cali Girl In CostaCali Girl In CostaԱմիս առաջ
  • Strawberries evoke happiness. You've got to have great hair to wear this. Blue hair in a short blunt Bob!! And what shoes do you wear?

    Cali Girl In CostaCali Girl In CostaԱմիս առաջ
  • It drives me crazy that people are allowed to sell garbage using the pics of the original.

    Christy TChristy TԱմիս առաջ
  • Rather sure my mom has a pattern for that dress...other than the ties.

    Christy TChristy TԱմիս առաջ
  • alright... so how many of us got this reccomended after watching eret absolutely rock the dress while wearing high heels on a twitch stream?

    pinkasassin259pinkasassin259Ամիս առաջ
    • I think it half that half that I watch a lot of karolina

      HeatherStrangeHeatherStrangeԱմիս առաջ
  • I’m a fashion designer myself and let me tell you, with everything that goes into a dress like that, it is hugely underpriced. It makes me so angry that so many feel inclined to have this design as a quick fast fashion item. Simplicity in design is something that has to be learned too. That’s the reason your doodle from when you were 10 was “simple” but didn’t look good. And btw. I totally get why it was criticised on the red carped. It just didn’t fit her right (strings in the middle of her bust area etc) the color wasn’t very flattering to her skin and tattoos. I’m plus sized myself and know bigger girls can look gorgeous in puffy dresses but this just didn’t work for her as it was.

    kairisnobodykairisnobodyԱմիս առաջ
  • Its just a dress..i-

    We ShOuLd JuSt StAb CeAsArWe ShOuLd JuSt StAb CeAsArԱմիս առաջ
  • ...eret

    ObsiidasObsiidasԱմիս առաջ
    • yep

      pinkasassin259pinkasassin259Ամիս առաջ
  • The dress isn't overpriced. It's made by an independent designer. They have production costs. There are many layers to it and a lot of fabric used. Also when you buy any artisans work , you are paying for their time.

    May KabirMay KabirԱմիս առաջ
  • Ta sukienka jest brzydka Za bardzo mi przypomina ubiór lalki Barbie. W materiale pokazałaś że ta projektanta ma ładniej projekt Rozumiem jednak że ktoś może mieć inny pogląd na ten temat

    Adam NowakAdam NowakԱմիս առաջ
  • I saw pictures of Harry Styles in this dress (ofc it is a Photoshop) and yes, here I am

    NobodyNobodyԱմիս առաջ
  • Personally yes I do think the Strawberry dress is pretty only because of the shape itself... I'm not a fan of the strawberries or the color 😕 so no even if I could afford to buy a 490 dollar dress I would still not buy it because its not for me. If I could customize the color to maybe blue or even black w/o the strawberries I would happily purchase.

    Vanity RoseVanity RoseԱմիս առաջ
  • Fabric costs a lot less when you don't go to joanns for normal people or the high end fabric places where the rip you off over a look of higher quality. You can get damn good fabric for dirt cheap in places like the fabric district in LA (I know for a fact) and wherever the fashion district in New York is. The higher bulk you buy, the cheaper you get it for. Especially if you become a regular customer, you make a good rapport with the owners and you can get stuff for even cheaper. And it's not just cheap low quality stuff, I know for a fact that Disney uses stuff from some of the stores for their in park costumes (I was making a Mad Hatter from their show and I found exact trims and buckles, charms for jewelry, also found where they get their Elsa Tulle, ect). You can get a high quality velvet for 10-15$ a yard, and that's not even in bulk. Buying the full bolts of tulle, you can get it for a lot less than you'd think. Also you guesstimates about yardage are way off. There isn't that much tulle either. ifn you look under the top decorated smoothing layer, it's clearly bunched, it's not a bunch of tulle lying flat, especially not for the advertisement photos. Like I usually love your videos, I'm on a big binge right now, but this could have been better researched and honestly you kinda come off rather snobby when you don't usually when it comes to the cost of clothing. "You can't get high quality fabric for less than 40 a yard" Nope, more like you keep getting ripped off. Especially depending on the fabric. That's also assuming that a not very well known designer is using the Very Best fabric and the most expensive fabric, for it's basic sales, not a runway/photoshoot/red carpet edition of the dress. Fast fashion is a problem (even if at times it's all people can afford), and this isn't to say it's a 40$ dress. I'd say its a 250$ dress, maybe 300$ if it had been better received on the runway and gotten better advertisement from it.

    MariaThePotterNutMariaThePotterNutԱմիս առաջ
  • Please don't kill flies😢🦟

    Red LadyRed LadyԱմիս առաջ
  • Does anyone else remember the little plastic purses with strawberries on them we had when we were kids? Maybe it's simple nostalgia.

    Burny IzlandBurny IzlandԱմիս առաջ